Actually, it's a bit more complex than that. For one day, the Brazilian fast food restaurant chain Spoleto let any woman who sees herself as beautiful eat for free:
The restaurant Spoleto told every female customer she didn't have to pay for her meal as long as she could affirmatively answer the question, "Are you beautiful?"
The customers were handed mirrors by cashiers who hoped every woman would admit to her beauty — serving as a self-esteem booster for the day. The gimmick was the restaurant's way of celebrating International Women's Day on March 8, but the ad that accompanied it was only recently posted to YouTube.
You can watch a video of customer reactions at the link.
Link -via Marginal Revolution