Chinese New Year is coming, and with that, millions of young and single women in China are going to face the pressure of being unmarried:
"I'm pretty old - I'm almost 30 - but I'm still single," explains Ding Na, a woman hailing from China's northeast.
"I'm under lots of pressure. My sisters and my relatives all ask me why I'm not married. When they call me, I'm scared to pick up the phone."
Twenty-somethings in China - young women especially - face a strict societal deadline to find a husband before they turn 30.
According to Zhou Xiaopeng, a consultant with Baihe.com, one of China's biggest dating agencies, the pressure for singles to settle down crescendos around Chinese New Year.
"Picture a scene where people sit around a table," Ms Zhou says.
"Chinese people love to get together for dinner. On New Year's Eve, everybody is sitting in pairs, your brother with your sister-in-law, your sister with your brother-in-law, and so on. If you're the only one left behind, you can imagine the pressure and frustration."
But with every problem, there's a solution. In this case, rent-a-boyfriend. Celia Hatton of BBC News explains: Link