British Ad Campaign: Stay Away from Britain

Want to immigrate to the UK? If you live in Romania or Bulgaria, the British government would like for you to know that it's pretty much awful there:

Please don't come to Britain – it rains and the jobs are scarce and low-paid. Ministers are considering launching a negative advertising campaign in Bulgaria and Romania to persuade potential immigrants to stay away from the UK.

The plan, which would focus on the downsides of British life, is one of a range of potential measures to stem immigration to Britain next year when curbs imposed on both country's citizens living and working in the UK will expire. [...]

There are precedents. In 2007, Eurostar ran adverts in Belgium for its trains to London depicting a tattooed skinhead urinating into a china teacup. It remains unknown if any discussions have taken place over personalities who could carry off a similar exercise in anti-nation branding.

Link -via Marginal Revolution | Photo: ianpatterson99


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