The muzzle and neck are obvious. But how did Beth Klosterboer make the ears? By flattening Tootsie Rolls and cutting them with a leaf-shaped cookie cutter.
I never did understand Ruldolph's decision. Santa had no flight options without Rudolph, so Rudolph was in a position to extract huge concessions from Santa. Instead, he gave away his irreplaceable services for some tenuous friendship of depreciating resale value--if any at all. Rudolph was a fool to throw away such a profitable opportunity.