Usually, AXE deodorant body spray takes the low road of advertising. Their ads - humorous and effective as they are - can be summed up simply as (boobs) "use this to get chicks" (boobs).
But not this one.
Check out the "Susan Glenn" ad, as narrated by Kiefer Sutherland, and tell us if it's a better form of "macho" advertising than the usual: Hit play or go to Link [YouTube]