This seems like a pretty low-key promotion for students, until you realize it was produced 17 years ago! From the YouTube page:
This Public Service Announcement (PSA) was produced in 1995 by the 5th grade students at Ray Bjork school in Helena Montana. The production equipment was made available by the Myrna Loy Center. Cindy Gaffney mentored the students in all phases of production and she also wrote the script. All the Internet possibilities mentioned in the script are today a reality. The production won a local ADDY Award in 1996 for Best PSA.
But then again, these kids grew up to BE the internet generation. A 10-year-old in 1995 would be 20 years old in 2005. Maybe we've just found out who is responsible for LOLcats. -via Dangerous Minds