Studies show that happy animals provide better-tasting meat. Taking a cue from that idea, Languedoc-Roussillon winemaker Jean-Charles Tastavy and cattle farmer Claude Chaballier decided to experiment by giving beef cattle some wine with their feed.
The beef from these cows is quite a bit more expensive than other beef, because the cost of feeding each cow tripled with the addition of wine. Link
“The cows appreciated the menu and ate with enjoyment,” Tastavy said.
And now, the French cows are getting a daily oenological infusion – of up to two bottles each. Tastavy explains they’ve scaled the cattle’s wine intake based on authorities’ recommended drinking habits: “For a person, we know it’s two or three glasses of wine a day. For a cow, that means 1 to 1.5 liters per day,” Tastavy told the AFP.
But the wine wasn’t boosting just the cows’ spirits. The growers found it also improved their taste. Michelin-starred chef Laurent Pourcel had a taste of the “viande de luxe” – luxury beef – and hedges that there’s a bustling market for it among a foodie crowd. It has a “very special texture, beautiful, marbled and tender, which caramelizes while cooking.”
The beef from these cows is quite a bit more expensive than other beef, because the cost of feeding each cow tripled with the addition of wine. Link
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I really don't know what to think of this. I suppose the cows in question aren't those on the picture but somewhere caged up, and even then.. are they better or worse off drunk?
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They tried with 3 cows only, and at up to more than $240 per lb I don't see that production as mass caged up massacre....
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Kobe beef are given beer and massages..
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Hope this goes mainstream just so "drunk as a cow" can become a catchphrase.
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