Rainbow Oreo

The creme colors of the rainbow Oreo do not exist, but the controversy it whipped up was real. On June 25, Kraft Food posted the gay pride Oreo on the cookie's Facebook page, and garnered tens of thousands of comments (both positive and negative) from Oreo fans.

Tiffany Hsu of The Los Angeles Times wrote:

It’s not the stack of six crème patties that’s whipped up a frenzy at Oreo’s official Facebook page: It’s that together, they form a rainbow in celebration of gay pride.
The image of the multi-layered Kraft cookie appears above a date – June 25 – and the word “pride.” A caption declares “Proudly support love!” The cookie isn’t available for purchase.

Of the profile’s nearly 27 million fans, more than 154,000 liked the Pride post. Not all the nearly 20,000 comments, however, were quite as supportive.

“Bye Bye OREO!,” wrote user Jeni Friedersdorf. “Why can’t companies stay neutral on such things?” A few quoted the Bible; several swore to boycott the snack.

In response came an outpouring of Oreo love. One user, Matthew Merix, wrote: “Homophobes = tacky. Kraft Foods = progressive. Cookies = AWESOME.” The debate quickly spilled onto the rest of Oreo’s Facebook profile and also onto Twitter.

But was it just a cynical marketing ploy?  Be prepared for more "gayvertising," said Dan Zak of The Washington Post:

The rainbow-colored Oreo graphic unveiled for LGBT Pride month proves at least one thing: Gays are just as susceptible to clever marketing as straights. At long last! Equality under commercialization.

The graphic was posted Monday evening on Oreo’s Facebook page and drew more than 52,000 shares and 177,000 likes in 24 hours — a robust social-media response that amounts to free advertising for Oreo, which is made by Nabisco, which is a subsidiary of Kraft Foods, which, with annual revenues of $54.4 billion, is the planet’s second-larget food company and doesn’t really need your pro-bono assistance with brand expansion.


the rest of his comments were useless without a knowledge of who Christ is and what He has done for us, that was my point. you could use a little learnin too.
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"“I have been Jesuit educated for 8 years now and have studied in private, Christian schools for the last 17 years, so I know a thing or two about religion…”

well for someone so educated, you are sure ignorant of what Christ has done for us on the cross, back to your studies"

JP, I love how you quoted just the second sentence, but failed to acknowledge EVERYTHING ELSE in the post. Maybe withagrainofsalt has a valid point and you're just too ignorant to admit it?

Also, learn grammar and punctuation. It would make the internet a much better place.
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QUOTE: "I have been Jesuit educated for 8 years now and have studied in private, Christian schools for the last 17 years, so I know a thing or two about religion…"

well for someone so educated, you are sure ignorant of what Christ has done for us on the cross, back to your studies
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If you don't want homosexual people shoving their beliefs and lifestyle in your face as a Christian, then stop shoving your beliefs in other peoples' faces too.

I have been Jesuit educated for 8 years now and have studied in private, Christian schools for the last 17 years, so I know a thing or two about religion...

Leviticus 18:13 states that a man who lieth with another man shall be put to death.

So if we want to take every word in the Bible as gold then I say every "true" Christian should go kill their local barber, and protest Gillette shaving products. For they are promoting actions God SPECIFICALLY FORBIDS us from doing, as Leviticus 19:27 says we cannot cut our hair or shave.

How is that any different from Kraft supporting gay pride (according to your argument)? Gillette and Kraft are both supporting actions that we are EXPLICITLY told not to do in Leviticus.

While we're at it, let's burn down any farm in America that grows corn and wheat, for Leviticus 19:19 specifically tells us not to grow a variety of crops in the same field.

God also tells us never to wear clothes made of two materials. Guess I need to ask for forgiveness every time I wear my polyester shirts.

And should I come over and kill you when you dream about ANYTHING that is against God? For as a "true" Christian you can't commit suicide but Deuteronomy 13:5 specifically says you must be put to death.

So take some of the Bible with a grain of salt. It was written a long time ago, and times have changed; most people are just too ignorant to accept change.
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I don't know how to say this, but I'll try. God's word specifically forbids homosexuality. I know, that's gonna step on a few toes, but what else are we supposed to do when God has already specifically said in His word that He has a problem with that?

But praise God, homosexuality is NOT, in any way, shape, matter, or form the unpardonable sin! But it takes repentance -- that is, a willingness to give up that sinful lifestyle. It's not the easiest thing in the world to do, of course, and even after coming to Christ, such a person may still struggle with homosexual desires for a while -- but Jesus will eventually bring that person around to a heterosexual lifestyle if they have truly repented and placed their faith and trust in Him.

I for one would never wish an eternity in hell on my worst enemy, and as much as I disagree with the homosexual lifestyle and as much as they may hate my guts for my stance, I still love them and am burdened for them and want to see them see the grievous error of their ways before it's everlasting too late.

Romans 6:23
For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.

and for those who dont believe in God, no comments necessary.
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All of you people who will now never eat another oreo are freaking dumb. "I can not eat one without thinking of gay pride"- your ignorant!!!!!! YOU KNOW GAY PEOPLE DON'T CARE THAT YOUR NOT GAY SO WHY CARE THAT THEY ARE GAY??????? ITS NOT LIKE THEY ARE TRYING TO MAKE YOU GAY,UNLIKE THE CHRISTIANS WHO ARE TRYING TO "TURN" THEM,I DON'T SEE WHAT THE PROBLEM IS???? I have gay friends who are better than the most "hardcore Christian" people I know, they are more caring and helping and don't judge people unlike Christians...
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Kim, think before you post. Please. You look like an idiot, (probably because you are one. Let's be honest here, you're depriving an 8 year old child of a delicious snack that has been around for generations because you're too close minded to accept a picture of freaken rainbow Oreo.)

To Seebs, I agree with everything you said. Her grandchild could pray in school if she wished. There's recess and I see no reason for not to do a quick prayer there. Or perhaps she could pray in the morning before school. The fact of the matter is that a public school cannot force the students to pray. Ever heard of separation of state and church, Kim? There does seem to be a fine line between them here in the states so I can understand why you would get confused.

And if there is a God, (I'm Agnostic I neither deny nor accept his existence), of course he loves you! I again agree with Seebs. God's love for ALL, including the LGBT community, does not get in the way of him loving you.
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Totally agree with Drunk Hulk and Dev. But I cannot agree with you John. The most recent offering of Strawberry Filling Oreos, was just horrid.
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@Kim: The point, I think, is that Kraft has realized there are more gays and people who have gay friends than there are people who are really offended.

As to rainbows... The rainbow wasn't just for Noah, you know. Noah was the one who saw it, but it was directed at all of humanity. And sometimes, God's promises mean more to the people that sometimes feel like no one down here is making them any promises, or keeping them.

And furthermore:
1. Your daughter can pray all she wants, she just can't do it in a way that forcibly involves other people.
2. If she's Christian, your daughter shouldn't be praying in public in the first place. Go read Matthew 6, and this time don't make excuses for how it doesn't apply to us. The instruction not to pray in public, but in private only, is not conditional in some way on whether you're sincere; it's an instruction not to do a thing which is *often* insincere, and which other people will likely take that way, and which might be a temptation to insincerity.

Calm down, stop worrying. God loves you, and God loving other people too is not a threat to this. God's love is not in short supply. We will not run out.
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If these rainbow "gaypride" cookies come out, I WILL NOT BE buying anymore oreos!!!! Couldn't you have just made a rainbow cookie instead of having to label them with "gaypride" ? my 8 year old granddaughter would have loved them, but I wont be buying them for her. Our children cannot say prayer in schools anymore or sing a christian song at Christmas but they CAN take some "gaypride" oreos in their lunch?? God made the rainbows as a promise to Noah, The gays cannot take Gods' rainbows! When I look up at the sky and see a rainbow, I will think of God, NOT GAYS!!!!!!!!!!!!!
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I have bought my last pack of OREO's. It's not right that we can't eat a freakin cookie without thinking of gay pride. This is the worst thing Kraft foods could have ever done. I'm on the Boycott Train!!!!!
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What was the thinking here.. They had nothing to gain by this. So let's piss off a few hundred thousand consumers so that they think twice about picking up that bag of lard biscuits again? Or is their plan more sinister.. like giving homosexuals diabetes?
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@just who you are:
That is correct: I don't think you have to be afraid to be full of hatred.

There's no such thing as a homosexual lifestyle. You wish there were - that would help you justify your hatred - but the fact is that homosexuals live a variety of lifestyles very similar to how heterosexuals live. That makes it less easy to justify your hatred, and you have to rely more on the "it's sinful" angle, but what can you do? That's the only weapon you have left in your arsenal of misguided hatred.
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You may not be, but the way some of your peers react there's a definite irrational fear there.. which leads to lies, freak outs, and little kids singing "there ain't no homos in heaven."
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@just who i am: Well, that's easy to answer. See, "agree" is what you do to statements, like "the sun is blue" or "the moon is made of cheese". People who use emotionally laden phrases like "homosexual lifestyle", and instead of saying "disapprove", use weasel words like "agree", are doing so because the position they are unwilling to really express is, in fact, a bigoted one.

Similarly, your disingenuous misrepresentation of the "phobia" suffix is pretty sleazy. When someone says that 3M has a spray that makes things hydrophobic, no one thinks they mean "afraid of water". No one's saying you're afraid; they're saying you're averse to, and you seem to be pretty clearly supporting that evaluation.

Say what you mean, don't use weasel words, don't play word games, and you'll find a lot fewer people call you names.
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Why if someone does not agree with a homosexual lifesyle are they automatically labeled a "homomphobe". This means they are afraid of homosexuals. The term "phobe" means they have a phobia, or fear. I am not afraid of anyone because they are homosexual, I just beleive it is a sinful lifestyle. The sin is no greater than any other and can be forgiven. We all have our sins. I dont try to pretend mine are not.
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I feel compelled to point out in response to the comment quoted in the article, "Why can’t companies stay neutral on such things?" that companies are owned and run by people (and the government even says that companies ARE people), no company is neutral on all things political, and the fact that so many companies donate SO much money to further their special interest causes makes me ask in response: Why is this any different? I have the feeling for every one person that boycotts Oreo or Kraft as a whole for this, there will be 5 more that were pissed and forget quickly, and another 5 that will rush out and buy a box of Oreos just to show their support.
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