Peter Jackson plans on using his upcoming release The Hobbit to change the way we watch movies, by raising the overall frame rate to 48 frames per second, which is double the current industry standard and will make the pictures on the big screen flow as smooth as hot butter flavored topping.
So what's the downside? If theaters want to carry The Hobbit they'll have to upgrade their projection equipment by the December 14th release date or they'll be left behind when the world catches Hobbit fever.
However, if theaters fall into line with the new frame rate standard, directors such as James Cameron will be following in Mr. Jackson's footsteps, and 48 fps will soon become the norm for future releases.
Link
Were I in the business I would wait and see. 3D looked like being huge, but audiences preferring 3D have really dropped off. Many just don't see the point of paying extra to see the movie in 3D, others find 3D gives them a headache. Either way audience figures for the UK at least show that where audiences have a choice the majority are choosing 2D. Likewise with 48fps, will people be willing to pay the premium it will cost over 24fps? As 3D audiences seem to have found, it's the content that matters more than the technology. We will pay for the content, most of us are not so happy to pay extra for a technical gimmick.
This coupled with 3D will mean that the movie(s) will hopefully be a cinematic treat: http://thehobbitmovie.co.uk/the-hobbit-movie-hobbit-video-blog-4.html
In that case you're seeing very crisp images, but your eye doesn't expect that. Since the framerate is just at the threshold of perception, you end up interpreting it as "a paper doll or claymation figure." If the TV had a higher frame rate, then it would be less of a problem since your eye would end up processing several projected images, which ends up giving a blur effect.
to see the inevitable 24fps release. Most theaters are hanging on by a thread as it is; how many do you think are going to "upgrade" to screen a single film?
Secondly anonymous coward 60Hz is not 60fps and we're not talking 48Hz here were talking 48fps. Go an read up on the difference between scan frequency and frames per second.
Technology advances. Just like still digital increasing megapixels, the size of the CCD, etc., all in the name of getting a better picture, film is moving in that direction as well. Advances are slower with movies because of the chicken and egg thing where you have to get theaters to agree to the upgrade. A lesser movie couldn't get away with this.
I'd say that a more likely reason is him wanting to do what the article says -- to have others follow in his footsteps. If the difference is noticeable, there will be no going back.