"We were averaging about 60 sets a week and the next thing we knew, we were selling 1,050 a week," Britannica spokesman Peter Duckler said Thursday. "When people thought they were going to be around forever there was no rush to buy one and then suddenly, boom, and now there is a scarcity and it's a collector's item."
Company officials estimate that the remaining encyclopedias will be sold by the end of this month. Link -via Consumerist