That's one heck of a way to advertise your local orchestra. The creations were created by art director Bjoern Ewers to show the true beauty of the instruments lies on the inside.
Hey, the exteriors of string instruments are very nice tp look at, too. Yes, the interiors photograph well. But the real beauty, I would say, lies in the sound that is produced by a skillful musician playing the instruments. :)
When I first saw this photo, I thought it was an architectural photo of a room with ornate skylights and a ceiling beam. Then I thought, wouldn't it be cool if an architectural firm would design a lobby or space for a music school or performance hall that looks exactly like this, to see how many people would recognize the visual pun? I can imagine "coming attractions" posters on the curved walls with track lighting shining on them.