Well, fellow UK company Mr Kipling didn't want to merely use scented posters to advertise their tasty cakes, so they're also giving away free samples.
They've installed 19 free cake dispensing posters at bus stops across London to give the people their first taste for free, and they exude a cake smell which will taunt you if the dispensing poster is tapped out.
Mmmmmm.....free bus stop cakes! Free bus stop cakes!
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