Rovio, the company behind the smash hit Angry Birds, took a look at the music industry's struggle against piracy and decided that piracy ain't so bad after all. In fact, it may actually be a good thing:
"We have some issues with piracy, not only in apps, but also especially in the consumer products. There is tons and tons of merchandise out there, especially in Asia, which is not officially licensed products," said [Rovio CEO Mikael Hed].
"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy."
Hed explained that Rovio sees it as "futile" to pursue pirates through the courts, except in cases where it feels the products they are selling are harmful to the Angry Birds brand, or ripping off its fans.
When that's not the case, Rovio sees it as a way to attract more fans, even if it is not making money from the products. "Piracy may not be a bad thing: it can get us more business at the end of the day."
Like Tim O'Reilly said, obscurity is a greater threat than piracy: Link
See also: Angry Birds stuff from the NeatoShop
So it's not like he's telling another band to give a free show... he's saying his band will periodically give free shows. Some bands do that, you know.
@stevemarth - there are a lot of games with similar ideas of throwing things at other things (slingshot, trebuchet, cannon ...) I think it's a stretch to call it a rip off.
Crush the Castle's maker even wrote that it's inspired by another game called Castle Clout.
If they want YOUR band... well then you can double your fee....