2012 may be the end of the world, but that won't stop Mexico from cashing in on the whole Mayan apocalypse prophecy thing!
The country's tourism agency, which stressed it does not itself believe the world will end, hopes to attract 52 million visitors to southeastern areas that were the heart of Mayan territory over the course of next year. The whole of the country usually attracts 22 million visitors annually.
More than 500 Mayan-themed events have been planned including ceremonies with Mayan priests performing rituals, burning incense and chanting.
In the jungle near Cancun messages and photographs will be placed in a "time capsule" and buried.
The town of Chiapas, on the Guatemalan border, is installing an 8ft digital clock in its main park which will count down to the much anticipated date.