To promote breast cancer awareness, the British ad agency Chillisauce placed a huge bra across a building in London. At 30 meters across, it may be the largest bra in the world. It must not have been very effective, because they had to use scaffolding to reduce bounce.
Link (Google Translate) -via The Mary Sue
This is a great cause, so I'm not trying to be a dick, just wanted to keep the record correct.
FH.