Sad news for snackers: Arch West, creator of Doritos, passed away last week. He was 97. West, of Dallas, Texas, is credited with creating the iconic snack chip after a family trip to San Diego in 1961. The inventor of the super-cheesy tortilla chips will get a memorable nod for his junk-food innovation, though:
According to West's daughter, Jana Hacker of Allen, Texas, her father was a Frito-Lay marketing executive when he pitched the idea for Doritos after seeing fried tortilla chips in San Diego.Hacker said the pitch received only a lukewarm response, but that market research supporting West's hunch eventually put the chips on store shelves.
A graveside service is planned for 10:30 a.m. Oct. 1 at Restland Memorial Park in Dallas. Hacker told The Dallas Morning News that before putting dirt over her father's urn, they planned to toss in a few Doritos.
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he cashed in his chips did he?
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Better than West ashes in Dorito's bags...
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Doritos, embalming fluid, it's all good.
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