Don't know your Optitron from your Openometer? You'd be excused if you haven't been keeping up with the latest doodads in your car. Thankfully, Jim Gorzelany of Forbes' Automotive Intelligentsia is here to help:
To help car shoppers cut through the clutter we’ve compiled a list of 10 contemporary new-car features carrying oddball names that could well have been taken from a 1930’s edition of Popular Science. They range from MINI’s sci-fi sounding “Openometer,” to Mercedes-Benz’s nature defying “Magic Sky Control” and BMW’s provocative “Gentleman Function.” See if you can guess what each of them actually do before reading the descriptions.
By the way, that's the Optitron above. No, it's not a Transformer robot, rather it's the 3D-looking backlit instrument panel gauges in Lexus cars.
The thing that shocked me about this article is that they still build the Toyota Camry. Really? Who knew?