South Koreans have some of the longest work hours in the world, which makes it difficult for them to go grocery shopping. To counter the problem (and to help their market share), Tesco installed virtual grocery stores in the subway stations where items can be ordered via QR code and later be delivered to the person's home.
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Why is the ad in english and not korean ?
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Or they should simply work less.
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One of the most sensible things I've seen technology do. Brilliant.
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