"From the very start it was; 'Let's do this for real', 'Let's challenge ourselves to not rely... rely on.. uh.. wizardy.'" - Dave Barber, Writer - Red Urban
"I think authenticity is key. There is a certain amount of, going through great lengths to make it happen. I love the true craftsmanship." - Christina Yu, Creative Director - Red Urban
Maybe the Cannucks should look into these fancy gadgets called "com-pew-ters". They do this thing called CGI and they could have whipped out that cheesy little ad in a tenth of the time they took.
"I think authenticity is key. There is a certain amount of, going through great lengths to make it happen. I love the true craftsmanship." - Christina Yu, Creative Director - Red Urban
http://www.youtube.com/watch?v=lSV5wK1GzHA&feature=youtu.be