Is this real or just clever advertising? Ballantine's, a brand of blended scotch whiskies, has a "leave an impression" tagline, which is just what Marco did by getting a QR code tattoo. On the heels of hoax by the woman who claimed she got tattoos of all of her Facebook friends' profile pics, many people are doubting the authenticity of this one. What do you think?
Link via the Des Moines Egotist
PS: fake or not, lame and who cares
http://www.youtube.com/watch?v=WgsNl9Hbfwk&feature=youtube_gdata_player
First, the video is incredibly slick as pointed out by Jill. There are a variety of artistic video/audio editing techniques that seem to require a high-level editing ability. However, to be fair, I could probably reproduce the video/audio edits inside of a holiday weekend with the limited experience I have using such software.
Second, the timer in the video does not accord with the cuts in the video. The timer does not appear until 0:23 at which point it starts with the value 00:02:01:06. The timer then continues to steadily increment until 0:37. There are many cuts during this segment but the timer continues to steadily increment without any leaps forward. The timer then switches to 00:10:31:07 and begins steadily incrementing. There are a bunch of rapid cuts that probably amount to a few hours but the timer only adds a few minutes. Then it switches from 00:10:58:12 to 01:15:36:02 and begins incrementing steadily. Clearly the timer was not a part of the recording. It must have been added during post-production.
Still, it could be real and all the post-production handiwork could be added for dramatic effect. It doesn't matter to me, I think all bodily augmentation for vanity is silly.
Even though the video is heavily edited, it's highly probable. Doing a tattoo? Easy. Making a tattoo design with a QR code? Easy. Triggering a Youtube video using the QR code? Also easy.
Therefore, highly probable.
And advetising.. Obviously.