I'm sure you guys all are familiar with the Scope's Monkey Trial, but did you know that the whole thing was actually just an overblown publicity stunt to help attract travelers to visit the town of Dayton, Tennessee? Learn more about the trial as well as other irresponsible publicity stunts in this great Cracked article.
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Clarence Darrow - great man
Crime Its Cause and Treatment - great book by Clarence Darrow
Edward Bernays - sly man, nephew of Sigmund Freud
The Century of the Self - great documentary about Bernays and the "Torches of Freedom" campaign.