As in Woolite clothes soap. No, really. You might know Rob Zombie as the founder and lead singer of White Zombie or you might be more familiar with his film work directing gory horror movies like House of 1000 Corpses and the Halloween remake. Either way, odds are good that you probably don't think about a gentle laundry detergent when you picture the guy.
That's exactly why having him direct the 30-second spot is pretty genius. I mean, when was the last time you even thought about Woolite, let alone voluntarily watched a commercial for it?
Link via the Des Moines Egotist
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The meta, it hurts!
:D
The problem with Mythbusters is that they often don't think through how to really reproduce a situation and have terrible experimental procedures, such as when they used a bolt-action rifle to test the effects of blocking the barrel of a gun, rather than testing on a semi-automatic like a Colt .45 pistol (which was the original of the myth that they were trying to bust), or when they were testing whether on gets better fuel economy to driving with the windows down on a car or with the air conditioning on - they changed the conditions of the experiment halfway through on that one.