(YouTube link)
The idea behind this beer ad is that when you expose something to awesome during the manufacturing process, it will become awesome. Even if it is just the ad that is awesome. Produced by Publicis Mojo of Sydney. -via The Daily What
I forgot how great the Knight Rider theme song was!
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I was all set to roll my eyes at this, but it totally won me over. Awesome indeed.
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Isn't this how homeopathy works?
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