A Vancouver ad agency called Dare came up with this creative stunt to unveil the new Honda Civic in Canada. The vague idea is that the Honda Civic is as fun as toy cars, but I'd just like to know what those giant cereal bits are made out of, myself.
Link via AdFreak
Seems to heavy to be styrofoam, so I'd say they used Papier-mâché.
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Wonder how much that yawn-tastic campaign cost Honda?
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