My one-year-old likes to rip pages out of magazines and shove them in her mouth, and now, thanks to Volkswagen, she might actually get something edible the next time she does that. VW South Africa's "Eat the Road" campaign places pages made of "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine" in publications like Auto Trader with the slogan "Eat the Road. Seriously, eat it."
Have any brave souls out there given this a shot yet?
Link Via AdFreak
Newest 2 Comments
What's next? Edible McDonalds ads?? Mmmm... Edible ads!!
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I can see this would be really attractive when they start appearing in Doctor's surgeries. However I guess we won't have to worry about it for 10 years or so but.
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