Peter Jackson snapped this picture of Sir Ian McKellan as Gandalf on the set of The Hobbit, which is being filmed in 3D.
Even wizards have to wear the glasses.
The Hobbit is scheduled for 2012. http://geeks.thedailywh.at/2011/05/12/the-hobbit-set-photo-of-the-day/
(Image credit: Flickr user Ian McKellan)
When they figure out something else to push on us.