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Common Faults in Human Thought

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We all tend to be forgetful once in a while or have thoughts that are counterproductive. However in psychology there are several areas of human thought that have been identified as common faults.  My favorite is The Confirmation Bias, which I already knew to be true.
The confirmation bias is the tendency to look for or interpret information in a way that confirms beliefs. Individuals reinforce their ideas and attitudes by selectively collecting evidence or retrieving biased memories.

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Stuff like this should be taught at school. (Together with all the other logical fallacies and the scientific method. I had to learn all this after I left school, which to me now almost seems absurd.)
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This is where contingency theorists proffer that the contingency of one's own self-worth provides the motive for biased thinking. If one had nothing to guard against, defend, or prove with respect to one's self-worth, then they won't think prejudicially about it. It's when the self is implicated in the situation that our thinking becomes distorted around the self.

See: The Totalitarian Ego; Fabrication and Revision of Personal History
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OMFG!! I loved mr.t cereal and also the OJ simpson cereal that tasted like orange juice. wow this is a nice flashback. i was raised in the 80s so yahoooo!
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Whaou ! really impressed...
But one is missing : The Nintendo Cereal System !!
Mario and Zelda characters chaped cereals !

http://jetube.wordpress.com/2008/05/19/games-un-pixel-pour-votre-breakfast/
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I used to LOVE Apple Jacks

http://theimaginaryworld.com/bslt15.jpg

Like every cereal company, they cut back on sugar and people quit buying them. Just like Coke & Pepsi won't listen to the customers that don't want corn syrup in their soft drink.
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Qwisp and Quake were the same cereal. General Mills introduced them at the same time, and created a rivalry between the two characters - then made kids vote on who would win. Qwisp won.
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