Can't find a job? Perhaps it's your lack of cape that's hampering your job search. Never fear - Workforce Central Florida has got your back (literally!) with a shiny red cape.
The federally funded jobs agency spent $14,000 on 6,000 satin superhero capes:
The "Cape-A-Bility Challenge" is part of an "Everyday Superheroes" theme the agency has adopted. Its website features videos of employers, job seekers and the agency's chairman of the board Owen Wentworth, in capes similar to those the agency will distribute.
Shot in slow-mo and underscored by a heroic soundtrack, Wentworth strikes a superman pose, dramatically removing his glasses. In another scene he taps out a message on his BlackBerry.
Public reactions are super swift, which left us wondering whether super villainy is involved:
"OK, $73,000 for the 'Cape-A-Bility Challenge' and $14,000 for capes?" she said. "And this will be helping who?" Burman wondered if the capes would "have some sort of magical powers to obtain a job faster" and predicted few would rush to join the ranks of the "Super Unemployed."
Workforce Central Florida ended up scrapping the campaign: Link