To promote its new Chevrolet Orlando, General Motors had artists sculpt a full-size model of its new car. The company then placed it on a street in London:
The company crafted a full-scale Play-Doh model of the MPV and parked it in downtown London. The instillation weighs in at a staggering 1.5 tons and measures 15 feet long by almost six feet wide. If you're trying to work out the connection between Play-Doh and the Orlando, don't stretch your gray matter too hard. As it turns out, the connection has less to do with any correlation between the vehicle and the malleable goo than it does with some research conducted by the minds at Chevrolet.
The automaker pinged 1,000 UK adults in an attempt to discern the most popular toy of yesteryear. Play-Doh handily took that title with 19 percent of the vote.
Link via CrunchGear | Photo: General Motors
It's easy to understand reserving small city cars for the narrow streets of European cities, but the Chevy Orlando seems like a sizable minivan. Why not sell it in the United States?