This clever ad by the Grey Group in Japan promotes a brand of knives. As the elevator doors open, a knife appears to slice through a lobster.
Link via Super Punch | Agency Website | Photo: Akihiro Ito
Newest 3 Comments
it is very nice marketing concept.
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The concept is clever but the imagery and execution is poor. I can say these things because I AD'd at Grey (US).
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Cutting-edge marketing.
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