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Sega is making a gaming interface called "Toirettsu" which the (presumably male) user controls by selectively peeing on different sensors:
This is a teched out version of those little targets found urinals. Not surprising that Toirettsu is intended for restaurants' and retailers' toilets in the hopes that pissing mini-games will result with more customer pee in the urinal and less on the floor. It is also possible for restaurants and retailers to include advertisements on the Toirettsu screen.
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This represents a new definition for a "pissing contest"!
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I think this will just encourage some guys to piss all over the place just to see how the game reacts. Like the story above about the Four Square-activated door, this is just a dumb idea.
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If people pee on the floor, they are doing it on purpose or by mistake. If you add a scoring mechanism then chances are you will get people saying "Hey guys, watch this...", and we all know nothing good ever comes from that.
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