(Video Link)
This video appears to be viral advertising for Neil Pryde, a bicycle manufacturer in Germany. It shows people riding bicycles in a parking garage while their tires are on fire.
via Nerdcore | Company Website
Isn't that the same guy that collected his belly button lint?
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Looks like they stole an idea from Chunk 666-who've been lighting bikes and tires on fire for quite some time.
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I keep expecting him to dissapear then reappear two minutes further into the video!
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