Manly Cupcakes For Manly Men - Neatorama

Former lawyer David Arrick opened his own bakery to correct the culinary misperception that cupcakes are too effeminate for men.

"That's how Butch Bakery was born, I thought they are all very feminine and pink and a lot of them are frilly with jelly beans and sprinkles, and I thought I wanted to do something very different, and I decided to something with a masculine bent to it and that's how I came up with the idea," he explained.
Butch Bakery markets itself as making "manly cupcakes for manly men," but the former lawyer said they would appeal to anybody who had a taste for something new.

Ironically, most of his customers are women: http://news.sky.com/skynews/Home/Strange-News/Butch-Baker-New-York-Bakery-Makes-Beer-Filled-Cupcakes-For-Manly-Men/Article/201007315666620?lpos=Strange_News_Second_Home_Page_Feature_Teaser_Region_0&lid=ARTICLE_15666620_Butch_Baker%3A_New_York_Bakery_Makes_Beer-Filled_Cupcakes_For_Manly_Men | Butch Bakery website

"Butch" cupcakes for "Manly Men" - geez that doesn't sound totally gay AT ALL. . .
I wonder how many names they went through to come up with 'Butch Bakery?". . . Ah how about "Stud Muffins"? nah. . . . I Know ! - "Sweet Cheeks!"

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Any "man" worried about if his food looks "gay" or not should just man up and come out of the closet.

Doesn't help his case being quoted saying "masculine bent".

For the rest of us, food is food.

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Ok, some of them look good. The rest, the über-manliness, I guess it's a bit tongue in cheek.

I hope.

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Humos - Surely 'tongue in cheeks'?. . .

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Humos - Surely you mean 'tongue in cheeks'?. . .

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Vonskippy - I have this vision of an enormously obese man in leather trousers trying to squeeze himself out of a closet while stuffing his face with cupcakes.

If they want to sell cupcakes to men of the non-butch variety just call them c*ntcakes and be done with it !

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Maybe it's just the queer girl in me, but I thought "butch" was a term generally used in the lesbian community? It's made its way into gay male culture, but I'm not sure about the marketing tactic towards straight boys. Then again, I'm not sure how you ice a cupcake with machismo.

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Previously:
http://www.neatorama.com/2010/02/19/butch-bakery/

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Oops, sorry about that, Miss C!

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Ah, I was blissfully unaware of the emasculating reputation of cupcakes. Oh well, bring on the ridicule. I want my chocolate cakey goodness with the butter cream frosting.
Covering them with a "chocolate disk", however, should be considered heresy.

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$10 says the next economic bubble will be cupcakes/fondant. It's getting quite a bit overdone.

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Let me guess- this came out on a day that Over Yonder is similar to April Fools Day- Right?

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This guy is a genius, he is laughing all the way to his bank while some have nothing better to do but being idiotic about his business and marketing tactics, I want him to design my business plan, then we will have a Moet cupcake to celebrate. ;-)

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