Food would be served on plastic or ceramic dishes at seating made from tree trunks. Coffee and juice would be dispensed in purchasable mugs that would fit in a bike holder. And to capture the zeitgeist of the Wisconsin north woods, beer and wine would also be on the menu.
The proposed location near a golf course is "the one place where you can't hear any cars in the middle of the city," beside a bike path that sees 2,600 users/day. The city's mayor has indicated he supports the proposal.
http://host.madison.com/wsj/news/local/article_f8d8d01e-8943-11df-bdf1-001cc4c002e0.html. "Type Bike" image available on t-shirt from Neatoshop.