Body odor has met its match: action superstar Bruce Willis has just released his own line of fragrance, in collaboration with LR Healthy & Beauty System, a German beauty company.
Michael Suen of Geekosystem has the scoop:
“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world,” said Tilo Plöger, chief operating officer of LR Health & Beauty Systems. The Willis scent reportedly contains notes of grapefruit, pepper, and vetiver.
First announced in April, the collection includes hair and body wash, deodorant, aftershave balm, and eau de parfum–which clocks in at ~15% aromatic compounds compared to eau de cologne’s ~5%–since naturally, badasses need to smell strongly of badasses. [...]
The design of the perfume bottle, in the classy yet intrepid, indomitable, macho, rugged style expected of Willis, incorporates a huge metal badge which adorns “the exceptionally high-quality glass flacon,” which apparently is “heavy in the hand,” because John McClane would never use lightweight perfume bottles, damn it! And of course, the packaging mimics “brushed aluminium and embossed riveting.”
Yippee ki yay, B.O.! Link - via Boing Boing
I looked up vetiver for all of you: it's the kuss-kuss grass, and it's apparently contained in 90% of all western perfumes.
I was in Frankfurt at the launch party together with Bruce Willis.
Take a look here:
http://www.youtube.com/watch?v=Z8Ool1MBkbE
You should listen to more R.E.M. Vetiver is prominently mentioned in "Find the River" off of _Automatic for the People_, along with bergamot.
Not relevant to Bruce, but that's ok.