Gisele Bündchen and Alessandra Ambrosio are just two of many Brazilian beauties that rose to become supermodels.
But if you think that they accidentally stumble into the world of fashion and modeling, you'd be wrong. No, they were discovered by model scouts whose job is to hunt for attractive teens (and even pre-teens) and groom them into the world's next supermodels.
Where do these scouts find beautiful people? Not in the big cities - they concentrate their search in "hotspots" in rural Brazil:
Before setting out in a pink S.U.V. to comb the schoolyards and shopping malls of southern Brazil, Alisson Chornak studies books, maps and Web sites to understand how the towns were colonized and how European their residents might look today.
The goal, he and other model scouts say, is to find the right genetic cocktail of German and Italian ancestry, perhaps with some Russian or other Slavic blood thrown in. Such a mix, they say, helps produce the tall, thin girls with straight hair, fair skin and light eyes that Brazil exports to the runways of New York, Milan and Paris with stunning success.
Alexei Barrionuevo of the New York Times has a fascinating look at the industry that hunts for the world's next supermodel: Link | Video Clip (Photo: João Pina for The New York Times)
I *knew* it!
It does sound creepy, especially with the article starting off with the guy "setting out in a pink S.U.V." But then the enterprise is legit, as far as the article describes.
That said, the way they treat these girls like livestock IS undeniably creepy, and I say that as a lover of fashion. The "right" genetic mix? Um...
Anyway... these girls are taken away from their homes, and paid a lot of money, but what I'm really curious about is what happens to them after their "careers" are over? When the fashion world moves on to another hot "genetic mix," or they become too old? I'm guessing no one trains them how to invest.
I wonder how long it will take the industry's preferences to change, and what other small towns will soon be scoured for 'talent'.
Vogue magazine has been warning about peak super model production in Europe and the States for years and years, saying that demand would soon far exceed the supply.
It's good to see that deep country drilling has finally found another super model supply that will push back the crisis for a few years (maybe even a decade depending on who's predictions you believe).
A much easier and safer way than being 'discovered' is to walk into any top fashion agency and see what they think. If you've 'got it' they will sign you on the spot. If not, you are not going to be very successful at being a fashion model no matter what you do. There is nothing a model scout can do for you that you can't accomplish more quickly and with less creepitude by going straight to the modeling agency in the first place.
But you go to the North and Northeast of Brazil wich is essentially rural, the population is very much average looking, if not uglier than the rest of the country.