We're coming one step closer to smell-o-vision, and it's great news for meat-eaters. Actually, the more I think about it, I'm not sure it's great news for anybody.
A new Billboard on River Highway in North Carolina not only shows a gigantic piece of steak on an even more giant fork, but it actually pumps out the smell of steak for passing drivers to suffer through.
Let's hope the cabbage farmers don't get the same idea...
Image and Story via Gizmodo
When I used to drive to high school, there was a very strong smell of cooking hot dogs (think a NY hot dog cart) coming from the Oscar Mayer/Kraft plant in town, and then about 2 miles away was the sweet bread baking smell from Sara Lee. I would think if I liked either of those brands, it would be way more effective than a billboard. As it was, I really liked the bread smell, even though that factory *always* messed up my radio reception.
I love steak, but I'm not crazy about the smell of it cooking...I think that billboard would make me avoid that kind of steak.
There aren't any billboards, but there's ALWAYS a really strong smell of coffee in the same area every day. It's the weirdest thing b/c there isn't anything else around that area that would cause it and it's too far away from the starbucks for its smell to somehow make it down that far and only to that certain spot.