(YouTube Link)
Alec Brownstein, a writer, needed a job. So he chose the names five NYC advertising directors that he'd like to work for. Then he bought an advertisement in Google that would be displayed when each person searched for his own name. So when they Googled themselves, they saw an ad from Brownstein asking for a job. He got two job offers. The cost was just $6.
Link via Urlesque
UPDATE: Google ads, not search results. I misunderstood and have corrected the post.
And now, sadly, rather than being inspired to do something similarly creative on their own, thousands of people will copy that exact idea over and over until it becomes trite, annoying, uncool, and counter-productive.
"Joe, I still need that $2500 you owe me."
:)
This got me a job within a week's time. Of course being savvy on the net does not mean your savvy during your interview.
Now, all I do is recommend that people looking for work use social media and whatnot. Way faster and significantly more fun!