The drink, made from the coca leaf and named after the indigenous Colla people from Bolivia's highlands, went on sale this week across the South American country.
It is black, sweet and comes in a bottle with a red label – but similarities to Coca-Cola end there. One is a symbol of US-led globalisation and corporate might; the other could be considered a socialist-tinged affront to western imperialism. [...]
It is made from the coca leaf, a mild stimulant that wards off fatigue and hunger, and has been used in the Andes for thousands of years in cooking, medicine and religious rites. [...]
Bolivia tried to wipe out the leaf at Washington's behest. But that was before Evo Morales, an Aymara Indian and coca grower, was elected president, championing coca as a crop with legitimate uses.
Link via Fast Company | Photo: Dado Galdieri/AP
I thought that was like their "super-de-duper secret that will ruin us, so lets try to keep it hush hush" secret.
I doubt it, but you know that people will try. You may have to look for indirect sources.
If you freebased raw, concentrated caffeine, the effects would be the same.
On an unrelated note, anyone know how to distill Jolt cola?
http://www.cafepress.com/ccolla