The Dark Knight director Christopher Nolan's next project, Inception, opens next June, and like his last summer blockbuster, he's opted for a similar poster design. As The Playlist quips, "If it ain't broke, don't fix it."
The poster for a movie is an important extension of the film itself. Not only do you want to have a sales impact with cool design, it often helps to brand your film with a similar style as your previous work. The Star Wars posters all followed the same basic form, so audiences would immediately know what they were looking at: a Star Wars product (or Indiana Jones, for that matter). This is a bit different, as it appears the filmmaker is branding himself, but its effect is still valid (if a bit lazy).
What are some other iconic posters that have branded a film? Anyone know what Inception is actually about? Trailer.
http://www.scificool.com/images/2009/05/terminator_the_sarah_connor_chronicles_poster_.jpg
and
Surrogates
http://www.filmofilia.com/wp-content/uploads/2009/08/surrogates_poster_6.jpg
They even use the same font.
It's hard to be original on a movie poster.
It's about technology to manipulate dreams, so I guess it's another one of those films that confuses the viewer between what's real and what isn't, with a big twist at the end