Today the archeological site is Lock 3 Park, but in 1884 is was The American Marble & Toy Manufacturing Company, site of the world’s first mass-produced toys -- clay marbles and penny toys. “Marbles were made using a device [that] allowed one worker to make 800 to 1,000 clay marbles per hour... So significant was the economy of scale, that one penny could buy a handful of marbles or dozens of different penny toys. The Blue Santa was a penny toy..." Before Dyke opened his company, there were only hand-made toys, beautifully painted, clever in design and so expensive only the world’s wealthiest families could afford a toy... “From that point forward, all children could have a toy,” says Cohill.
The figurine is wearing a blue cloak.
Link.
Thats not correct though. Different santas from other country's which had the Santa myth have had red santas way before Coca Colas 1930's Santa.
It was Haddon Sundblom who made the Coca Cola ads but he based his santa on already existing Santa poems and pictures.
A Swedish illustrator named Jenny Nyström also made red Santas before Coca Colas ads as can seen here:
http://www.gamlepostkort.dk/jul46.jpg
Also, Swedish artist John Bauer also made Santas with red santa hats even though they were based on the the smaller Tomte we had up in the north.
Thomas Nast also contributed to the look of todays Santa as Haddon Sundblom got a lot of inspiration from him;
http://woolybugger.files.wordpress.com/2007/12/santa_claus_2.jpg
But yes, Haddon Sundblom (of Swedish herritage) did help a lot to standardize the modern day Santa Claus.
Everything is in order here. Carry on.
If it exists, it might have to be disposed of. A lot of those old synthetic PVC toys leak chemicals. I found this old ET doll, and the skin was cracked and oozing this stuff out of the PVC fragments still on. He looked pretty nasty when I found him.
The claim that the modern Santa began with a commercial artist in the 1930s is preposterous on the face of it. Surely the Coca-Cola Santa Claus must have been a stereotype of long standing; otherwise people would have been scratching their heads, wondering: "What in heck is this fat bearded man in red supposed to be?"