Image: Tobi, screen capture by Fast Company
The online clothing store Tobi lets you upload a picture of yourself and then try on different outfits superimposed on that image. In Fast Company, Kit Eaton writes:
It has been redubbed Fashionista (much better than the original Webcam Social Shopper) and it works pretty much how you'd think it would: When you've chosen an item of clothing you like the look of, you print out a special AR barcode-like tag and hold it up in front of you while you stand before your Webcam. Zugara's software then displays an image of the clothing you're interested in superimposed on your body. By maneuvering the AR tag around you can position the apparel exactly how you want it to match your body--so you get to see a rough image of what you'd look like wearing the actual garment.
It doesn't stop there: You can take a snapshot of what you look like, and the system includes motion-capture so you can make gestures and selections by waving your arms, much as you do when using Sony's Eye toy on the PlayStation. You can also give the clothes a thumbs up or thumbs down so it can recommend more for you--something a bit like a physical version of Amazon's "you might also like" service (or a live personal shopper). And, of course, you can buy the items you select. Not content with using one hot-topic technology, Zugara has also given Fashionista a dash of social media interactivity--you can post the snapshots you take onto Facebook, presumably to garner the opinion of your friends. Or you can add them to your profile on the site where your shopper friends can comment.
Company Website via Fast Company
But it is said it's a step off drug for larger augmentations. :P