(Video Link)
The Harvey Awards are given annually by the comic book industry. This promotional video for them is a parody of Alec Baldwin's sales rant from the movie Glengarry Glen Ross. The corporate office sends Val down to talk to the dregs in the sales department: Garfield, Heathcliff, Dagwood, Charlie Brown, and that guy from B.C. The message is simple: sell newspapers or you're fired.
First prize is a Harvey Award. Anybody want to see Second prize? A can of spinach. Third prize is you're fired. You get the picture? ... You've got a readership. The syndicates paid good money. Get them to buy the newspaper!
Here's the original scene from Glengarry Glen Ross. Content warning: adult language in both videos.
via Popped Culture | Harvey Awards
Let's face it, papers are dead because of the decision making publishers. 'Toons are dying within the papers for the same reason. They are not really interested in readers. They are interested in advertisers and not getting complaints.
Fear does the opposite of motivate and therein lies the core of the parody.