(YouTube Link)
This start-up proposes to use robots to carve the lunar surface dust into patterns that could serve as advertisements. I'm skeptical due to the sheer scale of the task -- the number of robots necessary over a very long period of time. Still, people said that we'd never have bacon flavored vodka, but scientists and engineers overcame the obstacles. Anyway, we know from an episode of The Tick that it can be done.
Link via Popular Science
That's not even the sad part. What's REALLY sad is that he thinks he can actually do this and that he actually spent to time to have a video made(that he probably funded).
French speaking comics readers will understand ;)
Spoooooooooon
I know, many marketing plans have spurred consumer backlash, but I would submit that the potential for backlash in those cases was not as obvious and extreme as this one is.