One of America's largest bra makers says that three years ago, the most common size in the country was 36C. Last year it was 36D. In 2009, Wacoal predicts that 36DD will be the size more women purchase than any other.
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Illustration by Alison Seiffer.
Theories abound as to why women’s cups seem to be (forgive the pun) spilling over. Some ascribe the difference to a confluence of health and beauty trends that have accelerated over time. A 2007 study of adult women by the Centers for Disease Control and Prevention showed that the prevalence of obesity — someone having a body mass index of 30 or more — has increased 2.1 percent since 2004, to 35.3 percent. Breast augmentation, too, is still a popular procedure, despite the recession. And age and hormones play havoc with baby boomers’ bust sizes, as well. But most manufacturers and lingerie shop owners say the phenomenon is due to the fact that more women are being fitted correctly. They call it the Oprah effect. Since 2005, when Oprah Winfrey devoted a show to how to buy the right size bra, the number of women seeking bra fittings has soared.
Link -via Digg
Illustration by Alison Seiffer.
(Check the prediction in the blurb!)
DDelightful!
In some brands of shirt I've found that a medium from 5 years ago is smaller than a medium from today. I suspect that companies are increasing their sizes so their customers can remain a medium while getting fatter.
I'm sure there are other factors as well.
For the record, I'm about five feet tall and have a DD chest. Talk about annoying, but hey. I do have something that people actually pay big money to get. My friend says I have "pin-up girl boobs".
**I understand for self esteem reasons, or reconstructive surgery, etc., but if you just want bigger ta-tas, why? Use the money for something better! :D
Being in Canada, and due to back problems, it was a free operation.
McDonalds and Victoria's Secret should team up.
It stands to reason that bra sizes might be doing the same thing, but upwards since society thinks bigger is better in that department.
If I were ever to get breast surgery it would be to reduce the size.