Zimbabwean Dollar: World's First Trillion Dollar Ad Campaign

To protest the hyperinflation that has rendered the Zimbabwe currency worthless and to raise awareness of the dire economic situation there, the Zimbabwean Newspaper created an ad campaign featuring huge posters, wall murals, flyers, and even billboards all made out of trillions of Zimbabwean dollars. Check out the photos from the newspaper's Flickr photostream.

The Mugabe regime has destroyed Zimbabwe. It has presided over the brutal oppression of the opposition, a cholera crises, massive food shortages and the total collapse of their economy. Furthermore anyone brave enough to report this has been bullied, beaten and driven into exile. One such group is ‘the Zimbabwean Newspaper’. However, not content with having hounded these journalists out, the regime has slapped an import ‘luxury’ duty of over 55% on them which makes the paper unaffordable for the average Zimbabwean. In order to subsidize the paper they need to sell it in England and South Africa, to raise the foreign currency.

A unique campaign was devised to promote the paper to raise awareness and increase readership. One of the most eloquent symbols of Zimbabwe’s collapse is the Z$100 trillion dollar note, a symptom of their world record inflation. This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be a powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.

Link - via thehouseofmarketing

From the Upcoming ueue, submitted by frankiejones.


As fast as money is being spend and printed by the government we will be there in no time. You know it is bad when European politicians are warning Obama of what he is doing is going to destroy the US.
Abusive comment hidden. (Show it anyway.)
this happens all the time in africa-- i remember one of my old professors telling a story about visiting the congo (i think?) and bringing a hell of a lot of money only to find out it wasn't actually worth anything anymore. bummer, eh?
Abusive comment hidden. (Show it anyway.)
Thanks to our Savior Obama, we are doing the same thing. Except now, we get partial ownership in some badly run banks and two worthless car companies. Yay!
Abusive comment hidden. (Show it anyway.)
the only way to save america is for a total collapse of their car companies and banks. These companies are beyond repair, beyond hope.
Abusive comment hidden. (Show it anyway.)
@Rob

If the 'Maverick' & the 'Hockey Mom' were at the wheel the US wouldn't be in any better a situation. This fault lies on people ignoring the details before the collapse, for the sake of a false sense of security or that that they were making money off of it.
Abusive comment hidden. (Show it anyway.)
Login to comment.
Click here to access all of this post's 11 comments
Email This Post to a Friend
"Zimbabwean Dollar: World's First Trillion Dollar Ad Campaign"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More