When Samsung decided to use bunnies, kittens, puppies, and even a hedgehog to promote their new cell phone, what they got is this: video clips with cute factor so high it's off the chart!
Another great use of cute animals in cell phone commercials, and possibly where Samsung adapted the idea from, is Telus (Canada). One of my favourites is the Lizard Hug from a few years back: http://www.youtube.com/watch?v=f4OHAZ4_pRM&e
What I like about them is that they usually just use the natural behaviour and facial expressions of the animals. They're on an all-white background and the music and titles nudge the interpretation. Very cute.
They've been doing basically the same style of cute animal ad for almost a decade, but somehow manage to keep it fresh. I chose my first cell phone in 1999 partly because of their damn adorable Rebate frog (when they were Clearnet), and, uh, partly because of the actual rebate - cell phones weren't free handouts back then. I can't find that one on youtube, but the basic style hasn't changed much. The major change over the years was that Clearnet just used lizards and amphibeans, while their successor Telus expanded to all kinds of animals. Here's some others:
Chameleons - Find Me http://www.youtube.com/watch?v=cG1kGCp9MGA&feature=related
Penguin - Support our Athletes http://www.youtube.com/watch?v=0_oeOGuCCkE&feature=related
Fish - Across the nation http://www.youtube.com/watch?v=4iUeYn1D4TA
Poker Bunnies http://www.youtube.com/watch?v=MqqqASlVaac
I lurve the narcoleptic business bunny.
What I like about them is that they usually just use the natural behaviour and facial expressions of the animals. They're on an all-white background and the music and titles nudge the interpretation. Very cute.
They've been doing basically the same style of cute animal ad for almost a decade, but somehow manage to keep it fresh. I chose my first cell phone in 1999 partly because of their damn adorable Rebate frog (when they were Clearnet), and, uh, partly because of the actual rebate - cell phones weren't free handouts back then. I can't find that one on youtube, but the basic style hasn't changed much. The major change over the years was that Clearnet just used lizards and amphibeans, while their successor Telus expanded to all kinds of animals.
Here's some others:
Chameleons - Find Me
http://www.youtube.com/watch?v=cG1kGCp9MGA&feature=related
Penguin - Support our Athletes
http://www.youtube.com/watch?v=0_oeOGuCCkE&feature=related
Fish - Across the nation
http://www.youtube.com/watch?v=4iUeYn1D4TA
Poker Bunnies
http://www.youtube.com/watch?v=MqqqASlVaac
Totally drive to be a powerful viral.
And I think we can stop the evil hedgehog by manipulating his swivel chair again. He is going DOWN!!