Kellogg's is testing out the idea of making cereal boxes shorter and wider to save room in your cupboard (and fit more on store shelves). What do you think? We don't eat much boxed cereal, but I can see where it might be a handy size if you do.
Link via SeriousEats
Link via SeriousEats
More importantly I can guarantee you that those test boxes will end up packing a few ounces less than their original tall brothers ("That was in the testing phase") yet cost up to 12% more. It's the American way.
Personally, I feel i'd get the same number of boxes in my cabinets no matter the shape.
PS: anyone else notice that this would make finding the toy at the bottom of the box a lot easier? lol