This is a fantastic idea to build buzz in the blogosphere: the creators of Coraline, a movie inspired by the novella by Neil Gaiman, sent out 50 handmade boxes with items from movie to their favorite bloggers.
Super Punch tracked down 46 22 of the 50 boxes: Link | Coraline (the Book) at Amazon
Previously on Neatorama: Video: Coraline movie footage | Explore the Coraline Site
http://thefutureofads.com/2009/02/09/coraline-raises-the-bar-for-influencer-outreach/