Refrigerated Beach?

The beach will have a network of pipes beneath the sand containing a coolant that will absorb heat from the surface.

The swimming pool will be refrigerated and there are also proposals to install giant blowers to waft a gentle breeze over the beach.

Versace's plans have shocked environmentalists. Rachel Noble, the campaigns officer at Tourism Concern, which promotes sustainable tourism, said that the carbon generated by such projects would contribute to climate change, whose worst effects would be felt by the poor.

“Dubai is like a bubble world where the things that are worrying the rest of the world, like climate change, are simply ignored so that people can continue their destructive lifestyles,” she said.